About the company
Choice Hotels is a well-established player in the hospitality industry, operating a vast portfolio of hotels across various brands. As of December 31, 2022, the company boasted an impressive total of 628,000 rooms scattered across its 13 brands. These brands primarily cater to the economy and midscale segments, providing a diverse range of accommodations for travelers with different preferences and budgets. Comfort Inn and Comfort Suites are Choice Hotels' largest brands, collectively accounting for 27% of the company's total domestic rooms. Known for their comfort, affordability, and convenient locations, these brands have earned a solid reputation and enjoy considerable popularity among both business and leisure travelers. In recent years, Choice Hotels has been breaking new ground with its lifestyle and select-service brands, which have witnessed a surge in demand even prior to the COVID-19 pandemic. Ascend and Cambria, in particular, have carved out a niche for themselves, representing 7% of the company's total domestic rooms. These brands offer unique experiences, stylish designs, and upscale amenities tailored to the needs and desires of modern travelers seeking authentic and memorable stays. Adding to their already extensive brand portfolio, Choice Hotels introduced their 13th brand, Everhome, in January 2020. Everhome caters specifically to the growing demand for extended-stay accommodations, providing guests with a home-away-from-home experience for stays of a week or more. This new brand aligns with the evolving preferences of travelers seeking spacious rooms, fully equipped kitchens, and functional living spaces while on extended trips. In terms of expansion, Choice Hotels completed the acquisition of Radisson in August 2022, a significant milestone for the company. This strategic move will add approximately 70,000 rooms to their existing portfolio, further solidifying their position as a dominant player in the industry. With this addition, Choice Hotels can offer even more variety to their guests, expanding their reach and appeal to a wider range of travelers. Franchises play a crucial role in Choice Hotels' business model, contributing 99% of their total revenue. By partnering with independent hotel owners and operators, Choice Hotels benefits from their local expertise while maintaining a standardized brand experience across all its properties. This approach allows them to scale their operations rapidly and efficiently, capitalizing on the established infrastructure of their partners to foster growth and expand their footprint. Although Choice Hotels operates internationally, the United States remains the primary market for the company, representing 79% of their total rooms in 2022. However, with their continually expanding global presence, including properties in Europe, the Middle East, Asia, and other regions, they are diversifying their geographic exposure and aiming to capture more market share in key destinations worldwide. Overall, Choice Hotels has exhibited resilience and adaptability, staying ahead of evolving consumer preferences and market dynamics. With a wide range of brands catering to different segments, their robust franchise model, and a strategic acquisition, Choice Hotels is well-positioned to continue its growth trajectory and maintain its leadership in the hospitality industry.
Website: https://www.choicehotels.com
Data updated: June 2, 2026
