About the company
Align Technology, the industry leader in clear aligners, has revolutionized the field of orthodontics since the approval of its flagship product, Invisalign, by the FDA in 1998. With its innovative approach to treating malocclusion, Invisalign quickly gained traction and now dominates the market with a staggering 90% share. One of the key factors contributing to Invisalign's success is its versatility. This remarkable product can effectively address approximately 90% of all malocclusion cases, making it a suitable treatment option for a wide range of patients. To support the growing demand for Invisalign, Align Technology has trained an extensive network of over 230,000 dentists and orthodontists, all specifically trained in the effective use of Invisalign aligners. In recent years, the popularity of Invisalign has reached new heights. In 2022 alone, this remarkable technology treated over 2 million cases, accounting for approximately 10% of all orthodontic cases for the year. Since its inception, Invisalign has transformed the lives of over 14 million patients, giving them the opportunity to achieve their dream smiles without the hassle and discomfort associated with traditional braces. Align Technology's commitment to innovation extends beyond Invisalign. The company also offers a range of cutting-edge intraoral scanners under the brand name iTero. These revolutionary devices capture digital impressions of patients' teeth, enabling clinicians to create detailed and accurate treatment plans. With over 85% of Invisalign cases being submitted using digital scans, the iTero scanners have become an integral part of the treatment process. In fact, iTero scans account for more than half of all the digital scans submitted for Invisalign treatment. The iTero intraoral scanners provide several significant advantages over traditional impression techniques. By eliminating the need for cumbersome physical molds, these scanners deliver improved accuracy and efficiency, streamlining the treatment process for both clinicians and patients. In addition, the digital nature of the scans allows for easy sharing of information with dental laboratories, facilitating effective collaboration between various healthcare professionals involved in the treatment process. Align Technology's commitment to innovation, coupled with the widespread adoption of Invisalign and iTero, has not only transformed the orthodontic industry but has also had a profound impact on countless lives. The popularity of Invisalign continues to grow, as more individuals strive for a discreet and convenient solution to their orthodontic needs. With its unrivaled market dominance and dedication to advancing the field, Align Technology is set to shape the future of orthodontics for years to come.
Website: https://www.aligntech.com
Data updated: June 2, 2026
