About the company
Deere & Company, commonly known as John Deere, has established itself as a global leader in the manufacturing of agricultural equipment. With a history dating back over 180 years, the company has not only cultivated a reputation for quality and reliability but has also become an iconic name in the heavy machinery industry. The success of Deere can be attributed to its diverse range of products, which cater to various sectors within the agricultural industry. The company operates through four reportable segments, each specializing in different areas. The largest segment, production and precision agriculture, focuses on the development and manufacture of innovative machinery and technology solutions that assist farmers in improving productivity and efficiency. This includes advanced equipment like tractors, combines, sprayers, and precision farming hardware and software. The small agriculture and turf segment brings Deere's expertise to smaller-scale farmers, hobbyists, and users in the residential market. This division offers a range of compact utility tractors, lawn and garden tractors, and turf equipment. Deere's commitment to providing reliable and powerful solutions extends to this segment, ensuring that every customer, regardless of scale, can rely on their machines. The construction and forestry segment reflects Deere's ability to adapt its expertise to different industries. Through this division, Deere designs and manufactures heavy equipment used in construction, earthmoving, road-building, and logging operations. The ruggedness, durability, and efficiency of these machines have made them a popular choice among professionals. In addition to its primary manufacturing operations, Deere also operates a financial services division known as John Deere Capital. This division plays a crucial role in promoting the sales of Deere products by providing financing options to customers, making it easier for them to acquire the machinery they need. John Deere Capital also offers wholesale financing to its dealer network, allowing them to stock and sell Deere's products more effectively. To ensure widespread availability and comprehensive customer support, Deere has developed an extensive dealer network. With over 2,000 dealer locations in North America and around 3,700 locations globally, customers can access Deere's products and services with ease. These dealerships provide not only sales but also maintenance, repairs, and customer support, reinforcing Deere's commitment to customer satisfaction throughout the lifespan of its products. With a strong emphasis on innovation and technology, Deere continues to push the boundaries of what is possible in the agricultural machinery sector. The company invests heavily in research and development to develop cutting-edge solutions that address the evolving needs of farmers and improve overall productivity. Deere's commitment to sustainability is also evident, as it actively seeks to reduce the environmental impact of its machines and supports agricultural practices that promote long-term stewardship of the land. In conclusion, Deere's status as the world's leading manufacturer of agricultural equipment is a testament to its unwavering commitment to quality, innovation, and customer satisfaction. With a diverse product portfolio, extensive dealer network, and a focus on technological advancements, the company continues to serve as a trusted partner to farmers, construction professionals, and users around the globe. Deere's influence on the heavy machinery industry extends far beyond its recognizable green and yellow logo, as it continues to shape the future of agriculture and construction through its relentless pursuit of excellence.
Website: https://www.deere.com/en
Data updated: June 2, 2026
