About the company
Formula One Group is a powerhouse in the world of motorsports, controlling the exclusive commercial and promotional rights to the FIA Formula One World Championship series. As the primary business of the group, the monetization of these rights is a complex and multi-faceted endeavor that involves numerous stakeholders and partnerships. At the core of Formula One Group's operations is the development and promotion of the Formula One race series. Working closely with its three important partners, the group ensures the growth and success of the championship. The first partner is the Fédération Internationale de l'Automobile (FIA), the governing body of motorsports. Formula One Group collaborates with the FIA to maintain the integrity and safety standards of the races, while also ensuring compliance with regulations and ensuring fair competition. The second crucial partner is the teams that participate in the Formula One series. Formula One Group works hand in hand with these teams to foster a competitive environment and support their interests. This collaboration involves negotiating contracts, managing revenue distribution, and ensuring that the teams have the necessary resources to compete at their highest level. Moreover, Formula One Group collaborates with a diverse range of commercial partners to maximize the reach and impact of the championship. These partners include race promoters, broadcasters, sponsors, and advertisers. Race promoters are responsible for organizing and hosting the Formula One events in various locations around the world. Broadcasters play a vital role in bringing the races to millions of viewers globally, while sponsors and advertisers contribute to the financial success of the series through their investments. In January 2017, Formula One Group underwent a significant transition when it was acquired by Liberty Media. As a subsidiary of Liberty Media, Formula One Group now operates under its umbrella, with its stock serving as a tracking stock for the assets held by the group. This acquisition brought about a new era for Formula One, as Liberty Media's expertise and resources are expected to drive the further growth and global expansion of the sport. The monetization of the exclusive rights held by Formula One Group involves various revenue streams. For instance, the group earns revenues from television rights deals, which allow broadcasters worldwide to broadcast races to their audiences. Formula One also generates income through sponsorships and advertising partnerships, as brands seek to align themselves with the excitement and prestige of the championship. Additionally, revenue is generated from race promoters, who pay fees to host Formula One events, and from ticket sales to fans attending these races. Formula One Group's position in the motorsport industry is truly unparalleled. With its control over the commercial and promotional rights to the FIA Formula One World Championship series and its collaborative partnerships, it sets the stage for the world's most thrilling and prestigious races. Under the ownership of Liberty Media, Formula One Group is poised to continue shaping the future of motorsports and captivating fans around the globe.
Website: https://www.libertymedia.com/formula-one-group
Data updated: June 2, 2026
