About the company
Herc Holdings, the equipment rental company that emerged from the Hertz Global spinoff in 2016, has steadily grown its presence in the highly competitive North American market. With a market share of 4%, Herc Holdings currently stands as the third-largest equipment rental company in the region, trailing behind industry giants United Rentals and Sunbelt Rentals. One of the key factors driving Herc Holdings' success is its extensive fleet, valued at a staggering $6.2 billion. This massive inventory encompasses a wide range of equipment, catering to various sectors such as commercial and residential construction, environmental services, industrial facilities, and entertainment production companies. Throughout its 50-year-plus history, Herc Holdings has primarily focused on renting out equipment like aerial lifts to customers on an as-needed basis. However, the company has recently made a decisive move to diversify its offerings by expanding its catalog to include an array of specialty items. This strategic expansion has allowed Herc Holdings to cater to niche markets and cater to the specific needs of its diverse customer base. In addition to its traditional rental model, Herc Holdings has also integrated long-term rental solutions into its business strategy. This approach involves established partnerships with industrial customers, wherein the company deploys its own staff to ensure seamless operations at customer sites. By providing these on-site professionals, Herc Holdings aims to augment its services and offer comprehensive equipment rental solutions to its clients. This expansion into long-term rentals not only provides the company with additional revenue streams but also fosters stronger relationships and customer loyalty. To support its operations and ensure an optimal customer experience, Herc Holdings has invested heavily in the maintenance and upkeep of its expansive fleet. The company employs a dedicated team of mechanics and technicians, who work diligently to scrutinize, repair, and maintain the equipment's performance and safety. By prioritizing maintenance, Herc Holdings ensures that its customers have access to reliable and efficient machinery, minimizing any potential disruptions or delays during critical projects. In recent years, Herc Holdings has also embraced technological advancements to improve its overall efficiency and customer service. The company has implemented advanced telematics systems in its fleet, enabling real-time monitoring and data collection. By harnessing this technology, Herc Holdings gains valuable insights into equipment utilization rates, maintenance requirements, and performance metrics. As a result, the company can proactively address any issues, optimize fleet deployment, and provide timely recommendations to its customers based on data-driven analysis. Moreover, Herc Holdings has leveraged online platforms to streamline its rental processes. Through user-friendly websites and mobile applications, customers can conveniently browse Herc Holdings' vast inventory, check availability, and make reservations. This digital transformation simplifies the rental experience, allowing customers to swiftly secure the equipment they need while enjoying a seamless and efficient service. Herc Holdings' commitment to innovation, customer-centric approach, and extensive offerings have solidified its position as a major player in the equipment rental industry. With its diverse fleet, strategic expansion into specialty items, long-term rental solutions, dedication to maintenance excellence, and utilization of cutting-edge technology, the company continues to meet the evolving needs of its customers and carve a prosperous path in the competitive market.
Website: https://ir.hercrentals.com
Data updated: June 2, 2026
