About the company
Regis Corp, a prominent beauty salon company, has established itself as a leader in the industry by owning, franchising, and operating salons across North America and the United Kingdom. With a focus on serving the mass market, Regis provides a wide range of salon products and services aimed at satisfying the diverse needs of its customers. The cornerstone of Regis' business model lies in its strategic placement of salons in strip malls, shopping centers, and even within Wal-Mart stores. This deliberate choice allows the company to cater to price-conscious consumers who seek affordable yet high-quality haircuts, styling, and hair coloring services. By bringing its salons to easily accessible locations, Regis ensures that their services are available to a broad customer base. The revenue generated from these conveniently located salons forms a significant portion of Regis' overall income. However, the company does not solely rely on service offerings. It also benefits from the sale of salon products, contributing a notable percentage to its total sales. This diversification allows Regis to create additional revenue streams and better serve the demands of its customer base. In addition to catering to price-conscious consumers, Regis Corp also operates a smaller portfolio of premium salons across North America and the U.K. These upscale salons offer a more exclusive and elevated experience, targeting customers who are willing to invest in top-tier services and products. This diverse range of offerings enables Regis to appeal to a broader range of customers, capturing different market segments and further solidifying its position in the industry. Among its major brands, Regis Corp owns SmartStyle, a salon brand that can be found within many Walmart stores. SmartStyle emphasizes convenience, offering a range of services that include haircuts, coloring, and styling. Customers can easily combine their shopping needs with a visit to SmartStyle, ensuring a one-stop solution for their beauty needs. Another well-known brand under the Regis umbrella is Cost Cutters. As the name suggests, this brand offers affordable haircuts and styling options while not compromising on quality. With its focus on convenience and value, Cost Cutters positions itself as an accessible choice for individuals looking for professional salon services at affordable prices. Lastly, Supercuts, one of Regis Corp's leading brands, caters to customers seeking trendy and fashionable hairstyles. Supercuts specializes in modern haircuts, styling, and coloring techniques, aiming to provide an up-to-date and stylish look to its clientele. With a reputation for skilled stylists and a strong emphasis on customer service, Supercuts has become a go-to choice for those who want to stay on-trend and maintain a fresh, fashionable appearance. Regis Corp's comprehensive presence in the beauty salon industry, offering both affordable and premium services, highlights its ability to adapt to different market segments. With its smart business strategies, diverse brand portfolio, and commitment to customer satisfaction, Regis continues to shape the industry and meet the evolving needs of its customers across North America and the United Kingdom.
Website: https://www.regiscorp.com
Data updated: June 2, 2026
