About the company
Ross Stores, also known as Ross Dress for Less, has established itself as a prominent player in the American retail industry. With over 2,000 stores scattered across the country as of fiscal 2022, it has become a go-to destination for bargain-hunting shoppers. The company operates under two primary banners: Ross Dress for Less and dd's Discounts, each offering its unique range of products. One of the key selling points of Ross Stores is its ability to provide customers with well-known brands at significantly discounted prices. By targeting a 20%-70% undercut on the regular prices offered by conventional retailers, Ross Stores has cultivated a loyal customer base that seeks affordable fashion and home decor items. To achieve its success, Ross Stores employs an opportunistic and flexible merchandising approach, allowing it to quickly adapt to changing trends and consumer demands. This strategy maximizes inventory turnover and ensures a constant flow of new and exciting products on their store shelves. A distinctive feature of shopping at Ross Stores is the low-frills environment that aims to create a treasure-hunt experience for customers. Shoppers are encouraged to explore the store and uncover hidden gems amongst the vast array of merchandise. This exciting and ever-changing shopping experience adds to the allure of Ross Stores and contributes to its popularity. Sales data from fiscal 2022 reveals the diversified product offerings of Ross Stores. Home accents, including bed and bath items, accounted for 26% of the company's sales, making it a significant revenue generator. The ladies' department followed closely behind with 24% of sales, showcasing the company's commitment to offering fashionable clothing options for women. Menswear, accessories, shoes, and children's products accounted for 15%, 14%, 12%, and 9% of sales, respectively, highlighting the breadth of products available to customers. While Ross Stores has gained substantial success within the United States, it has yet to expand its operations beyond the country's borders. Nevertheless, the company has built a reputation for providing quality products at affordable prices, attracting a large share of the American consumer market. Looking ahead, Ross Stores aims to maintain its position as a leading off-price retailer by continuing to deliver value for its customers. By staying true to its core principles of offering name-brand products at discounted prices, maximizing inventory turnover through a flexible merchandising approach, and creating an exciting shopping experience, Ross Stores is well-equipped to thrive in the competitive retail landscape. As the company expands its store footprint and explores new avenues of growth, it is poised to remain a beloved destination for bargain hunters across the United States.
Website: https://www.rossstores.com
Data updated: June 2, 2026
